You should think about where your ads would show up, if those queries are often searched by the demographic in the country, and if there’s enough of your target audience accessing the internet in the region.Īfter you’ve determined all that, it’s important to consider if PPC advertising is in your budget. There are a couple of factors to consider when thinking about PPC advertising in Saudi Arabia. Is PPC advertising in Saudi Arabia right for you? Bidding that optimizes for conversions or conversion value in each and every bid using machine learning, as It facilitates time savings and performance enhancement.Identifying the audience segments that perform the best and reach your conversion objectives.Create campaigns based on your objectives: Build awareness for your company, product, or service to increase revenue, leads, and website traffic.Utilize machine learning solutions across targeting, bidding, and formats that can assist your campaign in smoothly delivering the best campaign results.As it can reach individuals worldwide on Google-owned YouTube or Gmail. Reach people in various locations: This enables you to reach a wider audience than simply Google Search users.If properly curated, these ads are highly targeted and accessible, leading to real customers and growth. Because of how these ads are placed, they’re designed to get a lot of traffic.Ĭonsidering the prevalence of Smartphones in Saudi Arabia (holding the third highest smartphone penetration in the world), mobile PPC ads that show up on your phone can be an excellent way of reaching an audience in the country.īeyond mobile ads, display ads, ads that will show up in Google Searches on desktop computers, might be the key to getting conversions for your product or company. You’ll see them when you open a search query, advertised as a part of the search results. One of the most popular places to place PPC ads is on search engines such as Google. Companies bid for ad placement in better places with higher traffic. These are advertisements placed on the web, where the company advertising pays a fee for each time the ad is clicked. PPC stands for Pay Per Click advertising. That’s a large, middle-aged, tech-savvy population to market too. Most of the population is between 20 and 60, and the country is populated by slightly more men than women. The country has a population of over 35 million people that is still growing. Other major cities include Jeddah, Mecca (the place of pilgrimage for Muslims), Medina (another major pilgrimage site), Dammam, Tabuk, and Khobar. The capital city is the central city of Riyadh. Saudi Arabia is a dynamic nation with several major cities. Pay Per Click advertising is an excellent tool to help you extend your business’s reach, and IstiZada can help you with the cultural and technical knowledge to apply to your advertising in the country. Saudi Arabia is no exception- high per capita income, a large, educated middle class, high internet accessibility, and an over 80% smartphone penetration in the population (according to Google) make this an excellent country to advertise in. If you are currently living in the UK, we can help you arrange a visit to our campuses in Glasgow and London, visit Open Days and Tours.If you’ve chosen to do business in the Middle East, you’re probably aware that there are several driving factors making developing businesses in the Gulf region a good choice, especially when it comes to e-commerce and web advertising. If you would like to speak to someone face to face, why not contact one of our representatives in Saudi Arabia:
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